Google Analytics Definitions - Free Download
Get definitions (and examples) for common terms found in your Google Analytics account, written for non-experts.

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Content
This download covers the following terms:
A-G
Abandonment Rate
Bounce Rate
Conversions
Default Channel Grouping
Device Type
Dimension (Primary)
Dimension (Secondary)
Direct Traffic
Display
Email
Goal Completion
G-R
Goal Value
Landing Page
Medium
Metrics
New User
Organic Search
Pages per Session
Pageview
Paid Search
Pixel
Referral
R-U
Returning User
Segment
Session duration
Sessions
Social
Source
Source/Medium
Traffic
Unique Pageview
Users
About the Author
Andy AuGustin
After working with clients for a few years, I realized the same questions kept coming up. How are my ads doing? What does this report mean? How do people find my website?
With the same questions coming up over and over again with different clients, I decided to start RankPlus Academy to give business owners the answers they need.
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Google Analytics Definitions