Google Analytics for Small Business

Turn visitors into customers and make better decisions for your business.


Turn your site visitors into customers


Get more calls from your website


Discover which marketing efforts really work


Track people's actions on your site


Find out who is visiting your website

Course Curriculum

Jump to the curriculum to see what we’ll cover…

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Enrollment Cost

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Frequently Asked Questions

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This course is for anyone working with a website you care about. You want to make the right decisions for your website and your business, but you’re not sure which numbers to look at. You might be spending money on marketing, but you’re not sure which ads and efforts are really working.

After this course, you will know what’s happening on your website, understand which marketing efforts are most effective, and be empowered to make better decisions for their business.

You’ll be able to…


Learn why your makerting isn't working


Know why people leave your website


Spend money on the right ads (& cut the bad ones)


Clear up confusing reports


Turn visitors into customers

Enrollment Options

Choose to pay in full for a discount, or with a 3-part payment plan. Both options include access to all course material from Day 1.


Paid in Full - $219

Paid-in-Full (Early Bird Discount – 25%)


3 Payments of $87.75/mo

3 Monthly Payments for a total of $264 (Early Bird Discount)


Expand the sections below for an overview of the topics we’ll cover and what you’ll learn in this course:

Section 1 - What Google Analytics Does
  • What kinds of questions Google Analytics can answer 
  • We’ll look at things that Google Analytics does not track
  • Why Google Analytics is important for your business
Section 2 - How Google Analytics Works
  • How Google Analytics tracking data is sent 
  • What kind of information is tracked 
  • What information is not tracked 
  • How to add Google Analytics to your website
Section 3 - What Your Customers are Doing
  • Learn how Google Analytics defines visits to your site
  • Difference between a visit and a visitor 
  • Common terms you’ll see as you look through Google Analytics reports 
  • Which pages your visitors look at 
  • How to make the most of this information
Section 4 - What Makes Money for Your Business
  • Identify the money-making activities on your website 
  • Decide what you want customers to do when they visit
  • Determine which website actions lead to $$ for your business
  • Track these money-making activities
  • Learn to read the reports about these activities
Section 5 - How Well Your Marketing Works
  • Learn where customers are coming from 
  • Who is visiting your website
  • Look at the ways people view your site (mobile vs desktop vs tablet)
  • See which of your marketing efforts lead to sales
  • Examples of common marketing questions
Section 6 - Know What to Do Next
  • Case Study #1: evaluating an email campaign
  • Case Study #2: evaluating the performance of Google Ads campaigns
  • Case Study #3: evaluating a website getting traffic from multiple sources
  • Learn what to do next in each scenario

Ready to get started?

Registration is now open. Click below to get started and I’ll see you inside the course!


Don’t take my word for it…


Rachel W.

“The course was so amazing! I’m seriously impressed!! Overall, the organization and the pace was amazing! I was very impressed with the video content.”


Brad M.

“I’ve been in Google Analytics for years and still find the technical explanations from Google to be mind-numbing. That’s why I’m encouraged about your approach to GA. You use a marketer’s language. Plain English. “


Cindy W.

“I recently contacted RankPlus Academy because I could not find help with Google Analytics other than going around in circles with the online help. I use GoDaddy and when Google initiated the new cookie policy the analytics stopped working and GoDaddy does not support it. I was happy to find reasonably priced help at RankPlus and met Andy. What a gem! Andy is extremely knowledgeable, friendly and helpful going above and beyond to help me resolve the problems and understand the set up process and even provided guidance for future updates. I highly recommend Andy whose professionalism is outstanding.”


Stacey A.

“This course on Google Analytics Is great for the person who needs to understand more about what’s happening on their website. 

Andy is a great instructor and along with the visuals, it’s easy for anyone to understand and take action. Highly recommend!”


Marcus M.

“I highly recommend this course to anyone who wants to unlock the value that Google Analytics can have for your organization or business. Andy is a wonderful instructor and presents the information in a way that is digestible and applicable!”


Kaitlyn D.

“Andy did everything – with almost no time or effort from me! My business was carefully studied and is being represented professionally. Now I have a steady flow of clients coming to our business. Using Andy was the best investment I’ve ever made for my business.”


Habiba T.

“My work with Andy has been tremendous. I was able to leave my questions and requirements in Andy’s capable hands. 

I am very happy with the work overall and would recommend him to anyone who needs these services.”

Enroll Now

Google Analytics Fundamentals for Small Business

After this course, you will know what’s happening on your website, understand which marketing efforts are most effective, and be empowered to make better decisions for their business. Enroll now.

Start Today

Andy AuGustin (Your Instructor)

I love Google Analytics. I’ve been working with and in it since 2011. For over nine years I have used it to grow sales, cut bad marketing spend, and improve businesses. It’s an incredibly powerful tool and I want to share that value with you. Click below to read more about who I am and why I’m teaching this course.

Andy AuGustin

Frequently Asked Questions

Is this course right for me?

This course is for you if you:

  • Are confused by your website reports
  • Want to know why people leave your site without buying
  • Wonder which ads are working for your business
  • Want to get more revenue out of your website
  • Need to understand what people do when they visit your website
  • Want to know how people find your website
  • Want to become proficient at Google Analytics
How long will I have access to the course material?

Your enrollment gives lifetime access to all course material. That includes everything in the course today, and all updates/additions coming to the course in the future. You will always be able to login and review a lesson or grab a fresh worksheet as needed.

What does the course cover?

This course will show you what’s happening on your website, which of our marketing efforts are most effective, and empower you to make better decisions for your business. To view those steps and the topics covered in the course, click here.

Can I get my money back?

Yes. If you are unhappy with your purchase, or the course isn’t what you expected, you have 30 days to receive a full refund. Send me a message at and I’ll get your money back right away.

How are lessons taught?

Lessons are taught with a combination of videos, slides, and worksheets. We’ll cover the topics and take you into real, live Google Analytics reports. For the majority of lessons, all you have to do is click “play” and be prepared to take notes.

Does this course have any requirements or pre-requisites?

No. No previous Google Analytics training or experience is required to take this course. Whether you are a beginner or you’ve been using Google Analytics for years, you’ll be able to learn and grow with this course.

How long does the course take?

The course is entirely self-paced. The full course is broken down into 6 steps, which can be completely as quickly or as slowly as you’d like. You could comfortably complete one step per day and have the course completed in less than a week. But your access to the course material will never expire. 

How do I get help if I get stuck?

If you get stuck on a lesson or run into issues, shoot me an email at and I’ll help you get it solved.

How much does the course cost?

This course costs $437 if paid in full, saving you more than 15%. There are also payment plans available, see below. 

Are there payment plans available?

Yes, there is a payment plan available. You can choose to pay in full for a discount. If you select the payment plan, you will be charged 3 monthly payments of $175.

Is there a military discount?

Yes, veterans and active military members are eligible for a 20% discount. If you are currently serving or have served, send me an email at to have your discount applied.

Do I need to be a business owner?

No, you do not need to own your own business. If you are working as an employee, agency, vendor, or just have a site you care about, you will be able to get value from this course. 

I don’t have Google Analytics on my website, can I still take this course?

Yes. The course includes step by step instructions to add Google Analytics tracking to your website. I’ve included instructions for websites built on multiple platforms including WordPress, Shopify, Squarespace, Wix, and Weebly.

How do I get the most out of this course?

To make the most of your enrollment, you should have a website you care about. It will also help to have a pen and paper to take notes on anything that stands out to you. You should feel free to continuously pause and rewind videos. This will help you review tricky topics, and/or give you time to pull up your own website reports and compare them to the lesson material. 

My website doesn’t sell anything, can I still take this course?

Yes. Your website does not need to sell anything for you to make the most of this course. We will cover different ways websites can generate customers, including phone calls, collecting emails, form fills, and more. 

What kind of hardware do I need for this course?

All you need is a computer, phone, or laptop, and an internet connection. The lessons can be viewed on any device with a web browser.

Enroll Now

Google Analytics Fundamentals for Small Business

After this course, you will know what's happening on your website, understand which marketing efforts are most effective, and be empowered to make better decisions for their business. Enroll now.

Start Today