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Common terms found in Google Analytics. This guide includes definitions and examples, written for non-experts.

Everything you need to know about UTM Parameters, including how to set them up and how to read them in your reports.

A step-by-step guide (screenshots included) to install Google Analytics without a developer.

This worksheet evaluates your different marketing efforts to compare their Return on Investment for your business.

This guide lists common questions about your business and shows you which Google Analytics report has the answer.

This worksheet helps identify the money-making actions a visitor can take on your website. They will be given a value and tracked.

Get started with my free intro course, where I show you how to find out which of your marketing is most effective and where you need to make changes.